Just the facts

Tryna Fitzpatrick / trynafitz@gmail.com 

 

Who are you anyway, "Word Girl"?

I’m an accomplished and detail-driven Senior Copywriter and Content Strategist with 20+ years of experience crafting student-centered messaging and marketing strategies for some of the world’s biggest brands.  On a personal note, I live in Wilmington, NC. I have a degree from Florida State University. Basically, I’m just a girl, standing in front of a customer, asking them to love your brand.

Industries I've served

B2C and B2B Retail, E-Commerce, Business Products and Services, Higher Education, Travel and Tourism, Mass Media, Digital Media, Arts and Entertainment, State and Economic Development, Technology, and more.

Where I work

I am currently working from Wilmington, NC but servicing clients all around the world.

What I do

I do so much more than copywriting. I offer big ideas and key messaging. Brand strategy and visual approaches. Thought leadership and team leadership. I am a concept schemer and conspirator – but in a good way.

My marketing chops
  • Editorial Leadership & Content Team Management
  • Content Calendar Planning & Strategic Roadmapping
  • Brand Voice Development & Messaging Architecture
  • Stakeholder Collaboration (Marketing, Product, Creative)
  • Omnichannel Content Strategy (Web, Social, Email, Broadcast, Print)

Content Strategy & Production

  • Editorial Leadership & Content Team Management
  • Content Calendar Planning & Strategic Roadmapping
  • Brand Voice Development & Messaging Architecture
  • Stakeholder Collaboration (Marketing, Product, Creative)
  • Omnichannel Content Strategy (Web, Social, Email, Broadcast, Print)

Performance Marketing

  • SEO, SEM & Conversion-Driven Copywriting
  • UX Writing & CRO Strategy
  • Lifecycle Email Marketing (Automation, A/B Testing, Segmentation)
  • E-commerce Content & Marketplace Copywriting (Amazon, Walmart, DTC)
  • Analytics and KPI-Driven Content Optimization
My copywriting and content skills

Copywriting & Storytelling

  • Persuasive, student-focused content across web, email, social, print, and video
  • Cross-channel content for prospective students, alums, and academic stakeholders
  • Institutional storytelling that supports brand awareness, recruitment, and engagement
  • Broadcast and video scriptwriting for higher ed marketing and brand campaigns

Content Strategy

  • Editorial planning, governance, and content audits
  • Brand voice and messaging consistency across decentralized teams
  • Creative & Editorial Leadership
  • Style guide development and enforcement
  • Campaign messaging frameworks and creative direction
  • Cross-functional collaboration with academic and marketing teams

Enrollment Marketing

  • Full-funnel messaging from awareness to enrollment
  • Email journeys, retargeting, drip campaigns, and segmentation
  • Programmatic marketing for degrees, certificates, and continuing education
  • SEO-driven web copy and accessibility-focused UX writing
  • Campaign concepting and creative brief development for enrollment and advancement
  • Conversion-optimized landing pages and paid social/digital strategy

My agency experience

3-A-Media 

Director of Content Marketing                                                                                 

Co-founded and led a successful digital marketing agency specializing in content, brand storytelling, and cross-channel strategy for education, tourism, and wellness clients.

Technical tools and skills

UX Certified: UX Content Collective: UX Writer Certification

Agile and Scrum Methodology: Highly experienced in Agile environments, including sprint planning, backlog refinement, daily standups, and retrospectives while collaborating with cross-functional Scrum teams to meet sprint goals

Platforms and Tools: Jira, Workfront, PageProof, Slack, Office365, Teams, Zoom, Google Workspace, Google Analytics, SharePoint, Figma, Miro, Meta Ads Manager, CMS WordPress, AI (ChatGPT, Midjourney, Gemini)

Tell me more, tell me more

I have three smart and compassionate daughters, two spoiled and snorty french bulldogs and one cantankerous husband with an arsenal of corny dad jokes.