Who are you anyway, "Word Girl"?
I’m an accomplished and detail-driven Senior Copywriter and Content Strategist with 20+ years of experience crafting student-centered messaging and marketing strategies for some of the world’s biggest brands. On a personal note, I live in Wilmington, NC. I have a degree from Florida State University. Basically, I’m just a girl, standing in front of a customer, asking them to love your brand.
Industries I've served
B2C and B2B Retail, E-Commerce, Business Products and Services, Higher Education, Travel and Tourism, Mass Media, Digital Media, Arts and Entertainment, State and Economic Development, Technology, and more.
Where I work
I am currently working from Wilmington, NC but servicing clients all around the world.
What I do
I do so much more than copywriting. I offer big ideas and key messaging. Brand strategy and visual approaches. Thought leadership and team leadership. I am a concept schemer and conspirator – but in a good way.
My marketing chops
- Editorial Leadership & Content Team Management
- Content Calendar Planning & Strategic Roadmapping
- Brand Voice Development & Messaging Architecture
- Stakeholder Collaboration (Marketing, Product, Creative)
- Omnichannel Content Strategy (Web, Social, Email, Broadcast, Print)
Content Strategy & Production
- Editorial Leadership & Content Team Management
- Content Calendar Planning & Strategic Roadmapping
- Brand Voice Development & Messaging Architecture
- Stakeholder Collaboration (Marketing, Product, Creative)
- Omnichannel Content Strategy (Web, Social, Email, Broadcast, Print)
Performance Marketing
- SEO, SEM & Conversion-Driven Copywriting
- UX Writing & CRO Strategy
- Lifecycle Email Marketing (Automation, A/B Testing, Segmentation)
- E-commerce Content & Marketplace Copywriting (Amazon, Walmart, DTC)
- Analytics and KPI-Driven Content Optimization
My copywriting and content skills
Copywriting & Storytelling
- Persuasive, student-focused content across web, email, social, print, and video
- Cross-channel content for prospective students, alums, and academic stakeholders
- Institutional storytelling that supports brand awareness, recruitment, and engagement
- Broadcast and video scriptwriting for higher ed marketing and brand campaigns
Content Strategy
- Editorial planning, governance, and content audits
- Brand voice and messaging consistency across decentralized teams
- Creative & Editorial Leadership
- Style guide development and enforcement
- Campaign messaging frameworks and creative direction
- Cross-functional collaboration with academic and marketing teams
Enrollment Marketing
- Full-funnel messaging from awareness to enrollment
- Email journeys, retargeting, drip campaigns, and segmentation
- Programmatic marketing for degrees, certificates, and continuing education
- SEO-driven web copy and accessibility-focused UX writing
- Campaign concepting and creative brief development for enrollment and advancement
- Conversion-optimized landing pages and paid social/digital strategy
My agency experience
3-A-Media
Director of Content Marketing
Co-founded and led a successful digital marketing agency specializing in content, brand storytelling, and cross-channel strategy for education, tourism, and wellness clients.
Technical tools and skills
UX Certified: UX Content Collective: UX Writer Certification
Agile and Scrum Methodology: Highly experienced in Agile environments, including sprint planning, backlog refinement, daily standups, and retrospectives while collaborating with cross-functional Scrum teams to meet sprint goals
Platforms and Tools: Jira, Workfront, PageProof, Slack, Office365, Teams, Zoom, Google Workspace, Google Analytics, SharePoint, Figma, Miro, Meta Ads Manager, CMS WordPress, AI (ChatGPT, Midjourney, Gemini)
Tell me more, tell me more
I have three smart and compassionate daughters, two spoiled and snorty french bulldogs and one cantankerous husband with an arsenal of corny dad jokes.